You do not have to choose. Streaming helps new people find you; selling directly is where your most engaged listeners pay you.

What streaming does well

Reach and discovery. Since 2024, a track must pass 1,000 streams over 12 months on Spotify to earn anything.

What direct sales do well

Real income per person: one purchase is worth thousands of streams. And you know who bought.

A simple split

Put the singles on streaming. Keep for direct sale what is rarer: the full EP with long versions, the vinyl, early access, exclusives.

Next step: Sell your next release directly on HYK at app.hyk.media. Then read the Exclusives guide.