Start with one or two items linked to a release, in a small run, and sell them to the people who already follow you.

Keep the run small

A few dozen t-shirts or posters. Better to sell out and make more than to keep boxes at home.

Real examples on HYK

French Kiss Magazine sells its t-shirt at €18 and posters at €10 next to its issues. FILANTE offers a single TOTN merch piece at €40.

Tie it to a moment

A release, a show, the end of the year: merch sells better with a story and a date.

Shipping

Set your rate per country before publishing. The buyer pays shipping on top of your price.

Next step: Publish your first merch item on HYK at app.hyk.media. Then read the Physical Drops guide.