The very first episode of Creative Hustlas, the HYK podcast. Abdallah Slaiman and Nikkfurie lay the foundations of one conviction: creation deserves better than algorithms, middlemen and empty metrics.

They go back over the vision behind HYK: rebuild a direct link between artists and their communities, stand for a fairer economy for the people who create, and give independence its value back.

Along the way: why traditional models are no longer enough, why a direct relationship with your community changes everything, how to think about a more sustainable creative economy, and why artistic independence is also a question of model.

This pilot opens the series: in each episode, an artist from the platform comes to talk about how they create, their autonomy and the economy that goes with it.